Painting for Profit and Pizazz

Fresh paint offers the highest return on investment for home improvements, but choosing just the right color can be difficult.  Wouldn’t it be great if you knew what a professional home stager would recommend?   To assist my real estate clients, I gathered the colors that home-staging professionals use most often.  This list focuses exclusively on Benjamin Moore paint because it was the favorite brand of the surveyed home-stagers.   If you want to see these colors without leaving home, Benjamin Moore’s website has a virtual fan deck and other tools for paint selection.  Go to for more info.


Benjamin Moore Paint Colors Most Favored by Home Stagers

Lighter Neutrals

  • Pale Celery (#OC-116)
  • Celery Salt (#938)
  • Natural Wicker (#950)
  • Tapestry Beige (#975)
  • Misty Air (#OC-44)
  • Barely Beige (#1066)
  • Lighthouse Landing  (#1044)
  • Cornsilk (#198)
  • Silken pine (#2144-50)
  • Silver Sage (#506)
  • Woodlawn Blue (HC-147)

 Darker Neutrals

  • Shaker Beige (HC-45) This color had the highest number of votes.
  • Powell Buff (#HC-35)
  • Barley (#199)
  • Sag Harbor Gray (#HC-95)
  • Hawthorne Yellow (#HC-4)
  • Dry Sage (#2142-40)
  • Providence Olive (#HC-98)

  Interior Trim

  • Navajo White (ready-mixed color) and Cloud White (#967)
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